OMR Festival 2027

What began as Philipp Westermeyer's marketing blog has grown into Germany's answer to SXSW. Two days of conference programming, a sprawling expo floor and dozens of side events take over Messe Hamburg and venues across the city, drawing founders, marketers, creators and investors from across Europe. Expect headline keynotes, hands-on masterclasses, late-night parties on the Reeperbahn and a noticeable spike in hotel rates citywide. Book accommodation and event passes early - both sell out months in advance.